Gobez workwear
In 2023, founder Saron Theodros set out to solve a personal and widespread problem many women face entering the workforce: the lack of polished and well-fitted workwear designed for women with wider hip-to-waist ratio silhouettes. She envisioned a brand that thoughtfully merged elegance with bold and confident self-assurance. I was brought in to develop a visual identity that reflects the brand’s mission, heart, and empowers its audience from the very first glance.
Role: Bespoke identity design
Photography: Saron Theodros
Year: 2024
The spirit of “Gobez”
Working closely with the founder, I created a visual identity that felt strong, refined, and empowered. It was important that the logo reflect the spirit of the word “Gobez”, which is used to praise or lift someone up. We looked to timeless brands for inspiration, aiming for something classic but fresh. There was a large focus on using accessible and versatile fonts that could still carry a sense of polish and range.
