Red Canary Brand Identity System
Red Canary’s visual identity was evolving alongside the company’s growth. The goal was to refine the existing brand into a more modern, flexible system that could better represent a leader in managed detection and response while maintaining the personality customers already recognized.
logo development and variations, custom typography research, templates, asset libraries, and production-ready creative assets for marketing, events, and digital channels. I worked closely with Creative, Executive Leadership, Product Marketing, Community, and other internal teams to keep the brand consistent as it scaled.
The result was a single source of truth that reduced repetitive production work and gave the creative team more time for higher-value creative initiatives.
Scope
Role – In-house Graphic Designer
Year – 2024 to 2025 roll-out
The redesign should feel like the next step of our evolution, not a new logo.
Think bigger than a “logo redesign” and venture toward the iconic.
The identity should feel both authentic to Red Canary AND different from our competitors
My guiding principles
The existing identity had strong recognition within the cybersecurity industry, but needed to evolve alongside the company’s growth and positioning.
The refreshed brand introduced a more modern visual language and a more scalable foundation for creative applications.
The updated system gave the creative team and partners a cohesive, flexible identity that could scale across marketing, events, digital campaigns, and other customer touchpoints while preserving the recognizable character of the Red Canary brand.
Finding the balance between simplicity and story within the brand mark provides real-world functionality and the opportunity to connect with people on a deeper level.
The Outcome
Built for scale: Expanded the refreshed identity into reusable templates and asset libraries that supported ongoing creative production.
Across the brand: Applied the system across campaigns, content, events, presentations, and digital creative.
Greater consistency: Helped establish a more cohesive visual language across the growing volume of Red Canary creative.